Our Point of View
The sales training and consulting industry is broken.
Why do we say that? Specific services, offered piecemeal, don’t get the job done.
To compensate for knowledge loss, many companies add coaching to the mix. But even sales and coaching, in combination, aren’t enough. For these elements to deliver exceptional results, your sales process improvement, messaging and operations must be aligned and on point.
What does this look like when purchased using a traditional model?
And what does it cost?
Here is a conservative estimate of what a sales success initiative done correctly might cost a company with 10 salespeople monthly:
Sales Training
• Once Per Quarter
• $1,000 per participant per quarter
• $3,333 per month investment
Sales Coaching
• 2 Hours per month per participant
• $350 per hour
• $7,000 per month investment
Sales Strategy Work
• 3 months per year
• $7,500 per working month
• $1,875 per month investment
Building Sales Cadences
• A minimum of 12 Cadences per year
• $1,500 per cadence
• $1,500 per month investment
Sales Training & Consulting:
0 $
That price tag scares away many from an all-in investment, to say nothing of making sure everything is coordinated and harmonized.
Our Contention:
Most companies are buying this the wrong way: piecemeal and not enough to make a real impact.
Our Proposal:
What if you could get everything you need with a focus on YOUR ROI for the price of less than one salesperson?
The Ken Lundin & Associates Model
We offer a full suite of services for a single monthly price. For example, a company with a 10-member sales team would expect to pay about $8,000. For that price, not only would you gain the advantage of services touching every aspect of the sales lifecycle, but you’d also have the confidence of knowing that they are coordinated and working together.
How does that work in practice?
Let’s return to the opening example.
We apply the same thoughtful, coordinated approach to the entire suite of services. In our view it’s a much smarter way to invest in sales.
It isn’t a question of resources. It’s a question of smarter deployment. A comprehensive approach, while an ongoing, all-encompassing commitment, can deliver stellar results at just over half the same monthly price.