Without a slide deck.
I speak to founder communities, sales organizations and leadership teams about why the old playbook is broken, how AI is reshaping the way buyers find answers, and what nobody’s telling founders over 40. No keynote theater. No recycled best practices.
On stage
Ken Lundin has spent 30 years sitting across from founders running companies between $3M and $20M — watching the same patterns play out in their businesses and their lives. He’s the one who’s been in the room, done the work, and still tells you the thing nobody wants to say.
He’s the founder of RevHeat, creator of Unseat.ai, author of three books on go-to-market strategy, and host of the Broken Playbook podcast.
His talks span the full go-to-market landscape — from fixing broken sales systems to navigating the AI-driven shift in how buyers discover and choose companies. He built Unseat.ai after seeing the same companies that fixed their sales still lose, because AI was answering buyer questions before prospects ever found them — and he now advises hundreds of growth-stage companies on what comes next. He has been featured in Forbes and on keynote stages nationwide. His talks are direct, research-backed, and — if they’re doing their job — a little uncomfortable.
The most dangerous myth in business is that revenue problems are external. Lundin dismantles the founder identity trap — why the person who built the company is often the reason it can’t grow — and gives the audience a framework for honest self-diagnosis and real change. This isn’t motivation. It’s a mirror.
AI is now the first stop for buyer research. Before a prospect ever visits your website they’ve already asked ChatGPT, Perplexity or Gemini who to trust — and most companies aren’t in the answer. Lundin breaks down how the go-to-market landscape shifted beneath everyone’s feet, why traditional SEO and content marketing are no longer enough, and what it takes to become the company AI recommends.
Every founder followed a playbook. Most of those playbooks were wrong before they started. Lundin breaks down the five most expensive beliefs in business — the advice that sounds right, gets passed from mentor to mentee, and quietly costs companies millions — and replaces each one with what actually works in rooms with real customers.
For twenty years the playbook was simple: rank on Google, run ads, capture leads. That playbook is dying. AI doesn’t send traffic — it sends answers. And if your company isn’t the answer, you’re invisible in the fastest-growing channel in business. Lundin maps the shift from search-era marketing to AI-era go-to-market, drawing on his work building Unseat.ai.
In the room
Pick a time that works below. When you book, tell me about your audience, your event, and what you want people to walk away with — I answer every one personally.