Broken PlaybookSolo · this fallWherever you get podcastsList members hear first
Broken Playbook podcast cover — Ken Lundin

Cover art — the show is real, the episodes aren’t yet

The podcast · this fall

Coming this fall.

Broken Playbook — scaling, sales, and the lies founders believe. Solo episodes, wherever you get your podcasts.

No trailer, no countdown, no six weeks of teasers. When episode one is recorded it goes live everywhere at once — and the people on the list below hear about it first.

01

Season 1 — the twelve

Titles are locked. Episodes drop this fall.
01

“You Don’t Have a Sales Problem. You Have a ‘You’ Problem.”

The most dangerous myth in business: that revenue problems are external. We start here.

Soon
02

“The Loneliest Job Nobody Warns You About”

Founders rate their loneliness a 7.6 out of 10. Nobody talks about it. Today we do.

Soon
03

“There’s $300K Sitting in Your CRM and Nobody’s Touching It”

Real money. Real deals. Real reasons they’re not moving.

Soon
04

“Your Wife Knows Before Your Board Does”

The conversation that happens at 11pm when the laptop finally closes.

Soon
05

“Your Best Salesperson Is the Reason You’re Stuck”

If Marcus leaves, you’re screwed. And you already know that.

Soon
06

“I Built This Thing and Now It Owns Me”

You can’t take a vacation without your phone blowing up. That’s not a scheduling problem.

Soon
07

“Nobody Taught You How to Sell Because Nobody Knows How Anymore”

We’ve raised a generation that can’t persuade, can’t negotiate, can’t hear the word no.

Soon
08

“You’re Not Burned Out. You’re Building Something You Don’t Believe In Anymore.”

Not tired. Empty. Those are different things.

Soon
09

“The Lie About Hustle That Cost Me a Decade”

I bought the hustle gospel. Worked 80-hour weeks for years. Here’s what it cost me.

Soon
10

“What No One Tells Men Over 40 About Success”

You hit every goal you set 10 years ago. So why does it feel like something’s missing?

Soon
11

“Stop Hiring. Start Building.”

You just hired your third VP of Sales in two years. That’s not a people problem.

Soon
12

“The Playbook Was Broken Before You Opened It”

This season we’ve been ripping playbooks apart. Today we finish the job.

Soon

Hear it first.

Leave an email and you get one message: the day episode one of Broken Playbook is live. Nothing before it.

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02

What you’re signing up for

Three things, so nobody is surprised

Just me, no guests

Solo episodes. No panel, no co-host, no interview shuffle — the same voice as the books, straight into your ears.

Wherever you already listen

Apple, Spotify, YouTube, whatever app you use. When it’s live it’s everywhere at once, so you don’t have to switch to hear it.

One email, then done

Your address is on a list that does exactly one thing: tell you the day episode one is up. Nothing before it, nothing after.

02

Until then

There’s plenty here already

Waiting is optional.
The books are out now.

See the books Book a call

Two of the three are free. Read one while the show gets made.

© 2026 Ken Lundin Wealth isn’t luck. It’s a system. RevHeat  ·  Unseat.ai  ·  Privacy