Author · Speaker · Go-to-Market Strategist
The playbook was broken before you opened it.
Three books. Two companies. Twenty years across the table from founders running $3M–$20M companies. I help growth-stage leaders fix what’s actually broken — in their sales, their go-to-market, and their leadership.
Who is Ken Lundin
I’m not a guru. I’m the guy who’s been in the room.
Twenty years of sitting across from founders who did everything right — followed the playbook, read the books, hired the coaches — and still felt stuck. I’ve watched good companies stall at $5M because the founder couldn’t stop being the operator. I’ve seen the best salesperson become the biggest liability.
I wrote three books about what I learned. I built RevHeat to fix revenue systems and Unseat.ai to help companies get found by AI. And I host Broken Playbook because someone needs to say the things founders are thinking but nobody’s saying out loud.
Point of View
Things I believe that most consultants
won’t say out loud.
What Founders Say
After we stop being polite
and start being real.
He grasped the complexities of our offering and contributed immediately to our team selling environment. Connected with prospects who were impressed with his ability to see the world through their eyes.
It’s one thing to write a sales process. It’s different to get it down to where your sellers on the street are actually executing. That’s where he operates — in the execution gap that every other consultant ignores.
Most fix-its don’t give a damn what your systems are. They show you how they do it. Ken was the opposite — he figured out how we should do it, and then he built it with us.
I don’t want 90 days from now to feel like all we did was talk. That was my standard going in — and he held himself to the same bar. What we built is still running without me in the room.
The Books
Three playbooks for founders who are done
with recycled advice.
These three books trace the arc of what I’ve learned. How to close the deals that build a company. How to scale without breaking everything. And what happens when a founder realizes the rules they followed were wrong before they started.
Strategic Selling Unleashed
The modern enterprise sales book. Whether you’re closing six-figure deals, selling to large companies, or moving upmarket — this is the system for winning complex B2B sales without depending on one rainmaker.
Get a free copy — just tell us where to send it.
The SmartScaling Formula
For the founder who grew fast and then stalled. A blueprint for scaling revenue, operations, and leadership without burning everything down in the process.
Get a free copy — just tell us where to send it.
The Broken Playbook
The book behind the podcast. Why the playbook most founders follow was broken before they opened it — and what to build instead when the old rules stop working.
Be first to get a free copy when it drops.
Speaking
A speaker who doesn’t need a slide deck to change how a room thinks.
I speak to founder communities, sales organizations, and leadership teams about the lies we were sold, the patterns that keep smart companies stuck, and what the data really says about founders over 40.
Book a Speaking Inquiry →The Companies
Two companies. Both built because
I couldn’t find what I needed.
RevHeat
Hands-on revenue advisory for growth-stage companies doing $3M–$20M. We don’t write recommendations and leave. We build the sales system, install it in your team, and stay until it runs without the founder in every room.
Visit RevHeat →Unseat.ai
The go-to-market landscape changed. AI now answers buyer questions before they ever visit your site. Unseat.ai helps companies become the answer AI recommends — turning invisible expertise into visible authority.
Visit Unseat.ai →
The Podcast
The conversation founders have at midnight when the laptop finally closes.
A weekly podcast for founders over 40 who are tired of business content that treats them like beginners. About scaling and selling, yes — but also about what it costs to build something that starts to own you.
Get notified when the first episode drops.