“I don’t want 90 days from now to feel like all we did was talk.”
— A founder I work with. I heard that and made it my standard.
If you’re looking for a consultant who writes recommendations and bills hours — I’m the wrong person. If you’re looking for someone who stays until the thing actually works — keep reading.
The Anti-Pitch
Let me tell you what this isn’t before I tell you what it is.
Most consulting engagements work like this: someone smart comes in, assesses the situation, produces a document full of insights, presents it to the leadership team, and leaves. Three months later the document lives in a shared drive nobody opens and nothing has changed.
I’ve watched that happen more times than I can count. I’ve also been the person who got paid for it — early in my career, before I understood how little it actually helped.
What I do is different. When a client told me “most fix-its don’t give a damn what your systems are — they just show you how they do it,” he was describing every engagement I’d decided I would never run.
We don’t show you how we do it. We figure out how you should do it, build it to 85% ready, install it in your team, and stay until it runs. That’s the only version of this work I’m willing to do.
Fit Check
Is this for you?
This is probably for you if:
- ✓ Your company does $5M–$100M+ in revenue and growth has stalled or feels fragile
- ✓ Sales runs through you or one key person — and you know that’s a problem
- ✓ You’ve hired good people and it still all comes back to you
- ✓ You’ve tried training, coaching, or consultants before and walked away with advice you couldn’t implement
- ✓ You’re done with recycled best practices from people who’ve never been in a room with a real customer
This is probably NOT for you if:
- ✗ You want someone to validate decisions you’ve already made
- ✗ You’re looking for a speaker or trainer to run a one-day workshop and move on
- ✗ You’re not willing to look honestly at your own role in why things are stuck
- ✗ Your company is pre-revenue or under $2M — the work I do requires a foundation to build on
If you’re in the first category, I want to hear from you. If you’re in the second — I’ll tell you who might be a better fit.
The Process
What actually happens when we work together
It starts with a Revenue Diagnostic — a deep look at how your business actually runs, not how you think it runs. We look at how deals move through your pipeline, where they stall, who owns what, and what happens when things break. Most founders are surprised by what we find. Not because it’s bad — but because the real problems are rarely the ones they came in to fix.
From there, we build. Not a strategy deck. Not a recommendation document. Real systems your team can run.
We don’t write reports. We don’t produce decks. We build systems, install them, train your team on them, and stay until they run.
The Outcome
What’s actually different when we’re done
- → Sales stops running through one person — and that person stops being you
- → New salespeople can be onboarded into a process, not just thrown at accounts
- → Stalled deals in your CRM start moving again
- → Your team has a system they can follow, explain, and improve
- → You can take a vacation without your phone blowing up
- → The business is worth more — because a business that runs without the founder is worth significantly more
Case Study
Two years of declining revenue, turned around in three months.
In 2017, Big Nerd Ranch had seen two and a half years of declining revenue. They had gone from a darling of the industry — trusted by the largest companies in the world — to watching corporate relationships dissolve and sales of their flagship service fall to almost zero. They brought us in to right the ship, and to do it quickly.
We attacked it on two fronts: generate new sales and referrals from the existing client base immediately, and set the company up for ongoing, predictable, systematic growth. We found where the fastest lift was available and went after it using their subject matter experts rather than their sales staff. In parallel we rebuilt the sales process itself — what was working, what wasn’t, where the team had gaps, and what training would close them.
They stopped selling features and started selling like their customers bought. Chaos and declining revenue became predictable revenue. The culture shifted with it.
Three years later, in 2020, the company sold to projekt202, a division of Amdocs.
“Invaluable process with an undeniable impact! Ken Lundin & Associates have improved our time to close, deal size and close rate. Our revenue has more than doubled over the past few years, client relationships are more solid, and our biggest problem now is hiring to keep up with sales.”
Stacy Henry CEO, Big Nerd Ranch
In Their Words
What it looked like from the other side of the table
Our work with Ken has had such a great impact on our business. Anytime you can grow your sales, you can grow your company and that is what has happened during our time working with Ken, whether it’s better processes, best practices, or high-level guidance. We’ve grown our sales 42% in the last year and that has enabled us to offer better career growth opportunities for our employees.
With new SDRs on board, rising targets and steep goals we had to reignite the team with new learnings and tactics. Ken’s energetic personality allows him to quickly grab the team’s attention and connect with them on an “I’ve been in your shoes” manner that helps him maintain the attention he needs in a likable, identifiable way. It’s not a surprise that we are having one of our best years thus far thanks in part to the support of Ken and his tutorage.
Ken quickly came in with an immediate impact on sales, contributing to both our pipeline and top-line revenue. He learned our business and created a process that resulted in a much more predictable pipeline and easier onboarding of new sales reps. In our first year, we had revenue growth of 72% and are on track for an additional 36% increase this year.
Ken’s belief, approach and process made me a believer in myself and led me to be the #1 salesperson in 2 different companies in just 4 years and ultimately in my promotion to Vice President. Don’t walk, run to the phone and call Ken.
The Starting Point
It starts with a conversation.
Not a sales call. A real conversation. I want to understand what’s actually happening in your business — not the version that sounds good on a discovery call, but what’s keeping you up at 2am. If it’s the right fit, I’ll tell you exactly what I’d do and why. If it’s not, I’ll tell you that too.
Prefer to hear how I think first? Start with the books.
One more thing.
You might already know this, but I filed bankruptcy in 2011. I keep saying it because on this page it matters most. When you tell me the business isn’t where it needs to be — I don’t have to imagine what that costs. I know the weight of it. I know what it does to a morning, to a marriage, to the way you answer when someone asks how things are going. That’s the only reason I can tell you the truth about what I see. Because I’ve been in the hole. And I know what it’s worth to get out.
FAQ