Work With Me

“I don’t want 90 days from now to feel like all we did was talk.”

— A founder I work with. I heard that and made it my standard.

If you’re looking for a consultant who writes recommendations and bills hours — I’m the wrong person. If you’re looking for someone who stays until the thing actually works — keep reading.

Let me tell you what this isn’t before I tell you what it is.

Most consulting engagements work like this: someone smart comes in, assesses the situation, produces a document full of insights, presents it to the leadership team, and leaves. Three months later the document lives in a shared drive nobody opens and nothing has changed.

I’ve watched that happen more times than I can count. I’ve also been the person who got paid for it — early in my career, before I understood how little it actually helped.

What I do is different. When a client told me “most fix-its don’t give a damn what your systems are — they just show you how they do it,” he was describing every engagement I’d decided I would never run.

We don’t show you how we do it. We figure out how you should do it, build it to 85% ready, install it in your team, and stay until it runs. That’s the only version of this work I’m willing to do.

Ken Lundin — direct and accountable

Is this for you?

I work with a small number of founders at a time — by design. Which means I’m selective. Here’s the honest filter:

This is probably for you if:

  • Your company does $3M–$20M in revenue and growth has stalled or feels fragile
  • Sales runs through you or one key person — and you know that’s a problem
  • You’ve hired good people and it still all comes back to you
  • You’ve tried training, coaching, or consultants before and walked away with advice you couldn’t implement
  • You’re done with recycled best practices from people who’ve never been in a room with a real customer

This is probably NOT for you if:

  • You want someone to validate decisions you’ve already made
  • You’re looking for a speaker or trainer to run a one-day workshop and move on
  • You’re not willing to look honestly at your own role in why things are stuck
  • Your company is pre-revenue or under $2M — the work I do requires a foundation to build on

If you’re in the first category, I want to hear from you. If you’re in the second — I’ll tell you who might be a better fit.

What actually happens when we work together

Every engagement starts the same way: a Revenue Diagnostic. Before we talk about what to build, we figure out what’s actually broken. Not what looks broken — what’s actually broken. Those are usually different things.

From there, the work is tailored. But it always follows the same principle:

“This process is about being urgently patient.”

We move fast where speed matters. We slow down where building the wrong thing fast would just create more chaos. The founder stays in control. We build what works for their business, not a replica of someone else’s model.

The Engagement Structure

  • 90-day commitment to start — enough time to build something real and see it work
  • Month-to-month after that — we earn our keep every month or we don’t stay
  • Roughly an hour a week of your time — this isn’t a second job, it’s a focused intervention
  • We’re in your business, not advising from the outside

We don’t write reports. We don’t produce decks. We build systems, install them, train your team on them, and stay until they run.

What’s actually different when we’re done

  • Sales stops running through one person — and that person stops being you
  • New salespeople can be onboarded into a process, not just thrown at accounts and hoped for
  • The deals that were sitting idle in your CRM start moving again
  • Your team has a system they can follow, explain, and improve — not a set of habits only one person has
  • You can take a vacation without your phone blowing up
  • The business is worth more — because a business that runs without the founder is worth significantly more than one that doesn’t

“We’re not trying to replace you. We’re trying to replicate you.”

That’s the line that makes founders understand what this actually is. The goal isn’t to remove the founder from the business. It’s to take what’s in the founder’s head — the judgment, the standards, the instincts — and build it into the system so it scales.

One more thing.

In 2011, I filed bankruptcy.

I say that because I want you to know what I know about what’s at stake. When you tell me the business isn’t where it needs to be — I don’t have to imagine what that costs. I know the weight of it. I know what it does to a morning, to a marriage, to the way you answer when someone asks how things are going.

That’s the only reason I can tell you the truth about what I see. Because I’ve been in the hole. And I know what it’s worth to get out.

It starts with a conversation.

Not a sales call. A real conversation. I want to understand what’s actually happening in your business — not the version that sounds good on a discovery call, but what’s keeping you up at 2am.

If it’s the right fit, I’ll tell you exactly what I’d do and why. If it’s not, I’ll tell you that too — and I’ll probably know someone who can actually help.

Either way, you leave the conversation with more clarity than you came in with.

Let’s Talk →

Prefer to hear how I think first? Listen to Broken Playbook →

Questions I get asked

What does an engagement actually cost?

It depends on the scope of the work. I don’t publish a rate card because the right answer depends on what’s actually broken. The first conversation is free and I’ll give you an honest assessment before we talk about what it costs to fix it.

Do you work with companies outside the US?

I’ve worked across North America. For intensive hands-on work, proximity matters — for diagnostic and advisory work, geography usually doesn’t. Let’s talk about what you need.

What industries do you work in?

All of them. One of my clients said it best: “It doesn’t matter if it’s tree service or software — it’s all the same.” The patterns that stall growth are universal. The solutions are adaptable.

How is this different from hiring a sales coach?

A coach helps you think differently. I help you build differently. Those aren’t the same thing. If after 90 days the only thing that changed is how you think about your pipeline — I’ve failed. What should change is the system, the team’s behavior, and the numbers.

What if I’ve already tried this?

Tell me what you tried and what happened. I’ll tell you whether I think I can do something different — and I’ll be honest if I can’t.