The Books
Three playbooks. Twenty years of pattern recognition.
Zero recycled advice.
These three books trace the arc of what I’ve learned. How to close the deals that build a company. How to scale without breaking everything. And what happens when a founder realizes the rules they followed were wrong before they started. Get a free copy of any of them.
Strategic Selling Unleashed
The modern enterprise sales book. If you sell to large companies, close complex deals, or want to move upmarket — this is the system. I built it after twenty years of watching the same patterns kill big deals: the six-figure opportunity that goes dark after a great meeting, the multi-stakeholder process that stalls because nobody mapped the buying committee, the pipeline that looks full but never converts. Strategic Selling Unleashed is a complete framework for winning enterprise B2B sales — not with charm, but with a repeatable process your entire team can execute.
Sales leaders, enterprise teams, and founders moving upmarket who need a system for winning complex, high-value B2B deals — not just another methodology that only works for the person who wrote it.
- How to navigate multi-stakeholder enterprise buying committees
- Why big deals die and the diagnostic framework for fixing your pipeline
- How to build a repeatable enterprise sales process that doesn’t depend on one rainmaker
- The system for moving upmarket without losing the deals you already know how to close
Get a free copy — just tell us where to send it.
The SmartScaling Formula
For the founder who grew fast and then stalled. You hit $5M and everything felt right. Then you hit $8M and everything started breaking — the systems, the team, the culture, maybe even the relationships. The SmartScaling Formula is the blueprint for scaling revenue, operations, and leadership without burning everything down in the process. It’s built on the 11-function framework I developed at RevHeat after watching the same scaling problems destroy the same types of companies for two decades.
Growth-stage founders who’ve already proven the product but can’t figure out why scaling feels like it’s pulling everything apart.
- The 11 functions that determine whether a company scales or stalls
- Why revenue growth creates more problems than it solves (and what to do about it)
- How to build leadership infrastructure before you need it desperately
- The framework for making the founder replaceable in day-to-day operations
Get a free copy — just tell us where to send it.
The Broken Playbook
The book behind the podcast. Every founder follows a playbook — the advice passed down from mentors, the frameworks from business school, the strategies that “everyone knows work.” Most of those playbooks were broken before you opened them. The Broken Playbook is about what happens when a founder realizes the rules they’ve been following don’t apply anymore — and what to build instead. It’s part manifesto, part field guide, and part confession from someone who bought the lie before he learned to see through it.
Founders over 40 who’ve hit every goal they set and still feel like something’s missing.
- Why the playbook most founders follow was designed for a world that no longer exists
- The five beliefs that quietly cost companies millions
- What the data says about founder mental health, identity, and relationships
- A practical framework for rebuilding when the old rules stop working
Be first to get a free copy when it drops.