Speaking
A speaker who doesn’t need a slide deck to change how a room thinks.
I speak to founder communities, sales organizations, and leadership teams about why the old playbook is broken, how AI is reshaping the way buyers find answers, and what nobody’s telling founders over 40. No keynote theater. No recycled best practices.
About Ken
Speaker bio
Ken Lundin has spent 20 years sitting across from founders running companies between $3M and $20M — watching the same patterns play out in their businesses and their lives. He’s not a stage guru. He’s the guy who’s been in the room, done the work, and still tells you the thing nobody wants to say.
He’s the founder of RevHeat, creator of Unseat.ai, author of three books on go-to-market strategy, and host of the Broken Playbook podcast. He has personally influenced over $1 billion in revenue across client engagements.
His talks span the full go-to-market landscape — from fixing broken sales systems to navigating the AI-driven shift in how buyers discover and choose companies. He built Unseat.ai after seeing the same companies that fixed their sales still lose because AI was answering buyer questions before prospects ever found them. His talks are direct, research-backed, and — if they’re doing their job — a little uncomfortable. Featured in Forbes and on keynote stages nationwide.
Signature Talks
Four talks. Sales to AI visibility.
Zero slides. Maximum discomfort.
The most dangerous myth in business is that revenue problems are external. Lundin dismantles the founder identity trap — why the person who built the company is often the reason it can’t grow — and gives the audience a framework for honest self-diagnosis and real change. This isn’t motivation. It’s a mirror.
What the room feels: Recognized. Called out. Equipped. In that order.
Format: 30 / 45 / 60-minute keynote | Workshop version available
AI is now the first stop for buyer research. Before a prospect ever visits your website, they’ve already asked ChatGPT, Perplexity, or Gemini who to trust — and most companies aren’t in the answer. Lundin breaks down how the go-to-market landscape shifted beneath everyone’s feet, why traditional SEO and content marketing are no longer enough, and what it actually takes to become the company AI recommends.
What the room feels: Like the ground just moved. And they need to move with it.
Format: 30 / 45 / 60-minute keynote | Workshop version available
Every founder followed a playbook. Most of those playbooks were wrong before they started. Lundin breaks down the five most expensive beliefs in business — the advice that sounds right, gets passed from mentor to mentee, and quietly costs companies millions — and replaces each one with what actually works in rooms with real customers.
What the room feels: Relieved that someone finally said it. Ready to rebuild.
Format: 45 / 60-minute keynote | Half-day workshop available
For twenty years, the playbook was simple: rank on Google, run ads, capture leads. That playbook is dying. AI doesn’t send traffic — it sends answers. And if your company isn’t the answer, you’re invisible in the fastest-growing channel in business. Lundin maps the shift from search-era marketing to AI-era go-to-market, drawing on his work building Unseat.ai and advising hundreds of growth-stage companies on what comes next.
What the room feels: Urgent. Clear on what to do Monday morning.
Format: 45 / 60-minute keynote | Deep-dive workshop version available
What to Expect
What booking Ken actually looks like.
Formats Available
- 30-minute keynote
- 45 or 60-minute keynote
- Half-day or full-day workshop
- Executive roundtable (10–30 people)
- Virtual keynote
Audience Sweet Spot
- Founders, CEOs, and sales leaders at growth-stage companies
- CMOs and marketing leaders navigating the AI visibility shift
- GTM teams rethinking how buyers find and choose vendors
- Every talk is built for the room, not repurposed from a previous event
What I Don’t Do
- Motivational keynotes
- Slide reading
- Recycled content
- Talks written by committee
- Polished corporate scripts
Booking Inquiry
Let’s talk about your event.
Tell me about your audience, your event, and what you want people to walk away with. I respond personally — not through a booking agent.
I respond to every inquiry personally. Not a VA. Not a booking assistant. Me.