“I don’t want 90 days from now to feel like all we did was talk.”

— A founder I work with. I heard that and made it my standard.

If you’re looking for a consultant who writes recommendations and bills hours — I’m the wrong person. If you’re looking for someone who stays until the thing actually works — keep reading.

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The Anti-Pitch

Let me tell you what this isn’t before I tell you what it is.

Most consulting engagements work like this: someone smart comes in, assesses the situation, produces a document full of insights, presents it to the leadership team, and leaves. Three months later the document lives in a shared drive nobody opens and nothing has changed.

I’ve watched that happen more times than I can count. I’ve also been the person who got paid for it — early in my career, before I understood how little it actually helped.

What I do is different. When a client told me “most fix-its don’t give a damn what your systems are — they just show you how they do it,” he was describing every engagement I’d decided I would never run.

We don’t show you how we do it. We figure out how you should do it, build it to 85% ready, install it in your team, and stay until it runs. That’s the only version of this work I’m willing to do.

Ken Lundin — full body portrait

Fit Check

Is this for you?

This is probably for you if:

  • Your company does $3M–$20M in revenue and growth has stalled or feels fragile
  • Sales runs through you or one key person — and you know that’s a problem
  • You’ve hired good people and it still all comes back to you
  • You’ve tried training, coaching, or consultants before and walked away with advice you couldn’t implement
  • You’re done with recycled best practices from people who’ve never been in a room with a real customer

This is probably NOT for you if:

  • You want someone to validate decisions you’ve already made
  • You’re looking for a speaker or trainer to run a one-day workshop and move on
  • You’re not willing to look honestly at your own role in why things are stuck
  • Your company is pre-revenue or under $2M — the work I do requires a foundation to build on

If you’re in the first category, I want to hear from you. If you’re in the second — I’ll tell you who might be a better fit.

The Process

What actually happens when we work together

It starts with a Revenue Diagnostic — a deep look at how your business actually runs, not how you think it runs. We look at how deals move through your pipeline, where they stall, who owns what, and what happens when things break. Most founders are surprised by what we find. Not because it’s bad — but because the real problems are rarely the ones they came in to fix.

From there, we build. Not a strategy deck. Not a recommendation document. Real systems your team can run.

“This process is about being urgently patient.”

We don’t write reports. We don’t produce decks. We build systems, install them, train your team on them, and stay until they run.

The Outcome

What’s actually different when we’re done

  • Sales stops running through one person — and that person stops being you
  • New salespeople can be onboarded into a process, not just thrown at accounts
  • Stalled deals in your CRM start moving again
  • Your team has a system they can follow, explain, and improve
  • You can take a vacation without your phone blowing up
  • The business is worth more — because a business that runs without the founder is worth significantly more
“We’re not trying to replace you. We’re trying to replicate you.”

The Starting Point

It starts with a conversation.

Not a sales call. A real conversation. I want to understand what’s actually happening in your business — not the version that sounds good on a discovery call, but what’s keeping you up at 2am. If it’s the right fit, I’ll tell you exactly what I’d do and why. If it’s not, I’ll tell you that too.

Prefer to hear how I think first? Start with the books.

One more thing.

You might already know this, but I filed bankruptcy in 2011. I keep saying it because on this page it matters most. When you tell me the business isn’t where it needs to be — I don’t have to imagine what that costs. I know the weight of it. I know what it does to a morning, to a marriage, to the way you answer when someone asks how things are going. That’s the only reason I can tell you the truth about what I see. Because I’ve been in the hole. And I know what it’s worth to get out.

FAQ

Questions I get asked

It depends on the scope. I don’t publish a rate card. The first conversation is free and I’ll give you an honest assessment.
I’ve worked across North America. For intensive work, proximity matters — for diagnostic and advisory, geography usually doesn’t.
All of them. “It doesn’t matter if it’s tree service or software — it’s all the same.”
A coach helps you think differently. I help you build differently. If after 90 days the only thing that changed is how you think about your pipeline — I’ve failed.
Tell me what you tried and what happened. I’ll tell you whether I can do something different.