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Every founder follows a playbook.
Most of them are broken.

Broken Playbook is a weekly podcast for founders over 40 who are tired of business content that treats them like they’ve never heard of revenue growth. I say the things nobody else will say — about scaling, selling, leading, and what happens to a man who builds something that starts to own him.

Get notified when the first episode drops.

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This isn’t a business podcast.

Most business podcasts are built backwards. They lead with “here are 7 steps to fix your pipeline” and sprinkle in personality as garnish. The audience treats them like a Google search with a voice — useful, disposable, interchangeable. Broken Playbook leads with “here’s what nobody’s telling you about why you’re actually stuck” and closes with “and here’s what to do about it Monday morning.” This show is the conversation founders have at midnight when the laptop finally closes. About scaling and selling, yes — but also about what it costs to build something that starts to own you. About the loneliness nobody talks about. About what the data says happens to men over 40 who’ve hit every goal they set and still feel empty.

This show is

  • The conversation nobody else is having with founders
  • Business expertise through the lens of real life
  • Built for a 40+ founder listening alone in his car who feels something shift
  • Direct, research-backed, confessional, occasionally uncomfortable

This show is not

  • A tips-and-tactics business podcast
  • A guru dispensing wisdom from above
  • A LinkedIn content machine with a microphone
  • A show that makes claims it can’t back up

Season 1: The 12 Episodes

Every episode is a belief the listener holds that the show is about to destroy.

01
“You Don’t Have a Sales Problem. You Have a ‘You’ Problem.”
The most dangerous myth in business: that revenue problems are external. We start here.
02
“The Loneliest Job Nobody Warns You About”
Founders rate their loneliness a 7.6 out of 10. Nobody talks about it. Today we talk about it.
03
“There’s $300K Sitting in Your CRM and Nobody’s Touching It”
Real money. Real deals. Real reasons they’re not moving.
04
“Your Wife Knows Before Your Board Does”
The conversation that happens at 11pm when the laptop finally closes.
05
“Your Best Salesperson Is the Reason You’re Stuck”
If Marcus leaves, you’re screwed. And you already know that.
06
“I Built This Thing and Now It Owns Me”
You can’t take a vacation without your phone blowing up. That’s not a scheduling problem.
07
“Nobody Taught You How to Sell Because Nobody Knows How Anymore”
We’ve raised a generation that can’t persuade, can’t negotiate, and can’t handle the word no.
08
“You’re Not Burned Out. You’re Building Something You Don’t Believe In Anymore.”
Not tired. Empty. Those are different things.
09
“The Lie About Hustle That Cost Me a Decade”
I bought the hustle gospel. Worked 80-hour weeks for years. Here’s what it cost me.
10
“What No One Tells Men Over 40 About Success”
You hit every goal you set 10 years ago. So why does it feel like something’s missing?
11
“Stop Hiring. Start Building.”
You just hired your third VP of Sales in two years. That’s not a people problem.
12
“The Playbook Was Broken Before You Opened It”
This season, we’ve been ripping playbooks apart. Today we finish the job.

New episodes launching soon.

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If something you heard made you want to have a real conversation —

The podcast is how I think. If you recognize yourself in the patterns I’m describing — that’s not an accident. That’s the door.

Let’s Talk → Book me to speak → Get the books →