Do you want to impact more clients, confidently build sales growth plans and make more money?

We help your company get more sales from your ideal prospects and existing clients who understand your value and will pay a higher price to be your client.

Curious how?
Schedule a 10 minute call now.

From Zero to One

We are moving from zero to one, not from one to one-hundred. With a focus on the most impactful immediate steps, we work with you via step-by-step systems that work. We take the guesswork out.

Our Level Up

We’ve been accused of being more passionate about our client’s business than many of their employees. We invest intellectually and emotionally in your success and you get everything we’ve got.

One Focus

Accelerating the speed that you achieve your goals is our driving force. We support our engagements with proven templates you can use today, worksheets to develop ideas and videos to help you reach your goals.

Your Experts in Sales

We have the templates, videos, frameworks, and experience to complement what you and your team are already doing successfully and plug into the exact place where we can show you the shortest path to your goals.

Services to Drive More Sales

Our focus is on delivering you the expertise and best practices, obtained through over 2 decades in sales and sales leadership. Pointing out landmines in tactics and strategy so that you can benefit from our scar tissue to keep your business healthy and grow faster.
Sales Engagement

Building the proper systems to connect with your ideal clients and close more opportunities is just the start of how to maximize revenue and sales engagement. The Sales Alpha Roadmap provides ready to use templates, worksheets, and videos to help your team take advantage of the massive opportunities to grow your revenues with more frequent lead generation, higher quality demos, and cross-selling opportunities with existing clients

Sales Coaching

The most misunderstood part of managing a sales team. Are you looking at spreadsheets and dashboards, managing how many calls they make and how many emails they send, thinking because you told them what to do they would know the how? With modules like Dynamic Discovery™, Powerful Pitches™, Meaningful Meetings™, and The Perfect Agenda™, we will help you grow your team's skill sets in a way that will pay dividends for years to come.

Sales Training

83% of companies do not have effective sales training. Is any wonder? How are you supposed to run your company/team and create content you don't have or may have never been taught? Our sales training is based on a systematic model that allows us to help you drive immediate and repeatable results starting the first week we work with your team. Does your team need to create more urgency, move away from feature dumping, close more sales? We leverage what you are doing well and build on it with proven step-by-step systems.

Ready to increase your sales?

Start meeting your goals in every engagement.
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Getting a response from prospects 40%
Engaging multiple decision makers at a company in the buying process 31%
Closing deals 30%
Connecting via phone 29%
Identifying/prospecting good leads 28%
Avoiding discounting/negotiation 24%
Connecting via email 20%
Incorporating social media into sales process 16%
Using sales technologies in my day to day job 13%
Sourcing referrals 13%
Doing research before making initial call/writing initial email 10%
Delivering a presentation 9%
Keeping someone on the phone 9%
Other 3%

Why is B2B sales harder than ever?

Every aspect of B2B sales has become more challenging.
  • Prospects are harder to reach.
  • There are more decision makers in each deal.
  • The competition is driving prices down.Products and services are more complicated to sell.
  • B2B Sales staff are expected to play many roles: lead generators, marketers, administrative professionals, business development managers, account executives, closers, and account managers.

No Wonder Only 24% of B2B Sales People Made Quota in 2019!

Why Sales Transformation Initiatives

Fail to Fully Deliver

9 Common Pitfalls
  • 1
    Lack of Executive Ownership

  • 2
    Lack of Dedicated Resources

  • 3
    Failing to Address Culture

  • 4
    Misunderstanding the Role of Technology

  • 5
    Confusing Sales Methodology and Sales Process

  • 6
    Going it Alone

  • 7
    Champagne Dreams/Beer Budgets

  • 8
    Mishandling the Human Side of the Equation

  • 9
    Assuming that Done is Done

Source: Miller Heiman Group, Elevate Your Game and Win More

Sales Management is no cake walk either!

  • What’s the most effective sales organization structure for your goals?
  • How do you keep up to 4 generations of sellers engaged?
  • What’s the best hiring process for great but affordable talent?
  • You need to onboard and ramp new reps quickly.
  • Closing the gap between performers and non-performers.
  • Develop ongoing coaching and sales training for reps and managers.

And that’s why the average sales VP only lasts 18 months in their position!

Driving additional sales for companies of all sizes.

What our clients are saying

I finished the year at 140% of quota and wanted to take a minute to thank you for all your help along the way. The growth we made together in 2019 was a pivotal reason for my success and wanted to make sure I called that out.

Matt Hoy

Account Executive

Our work with Ken has had such a great impact on our business. Anytime you can grow your sales, you can grow your company and that is what has happened during our time working with Ken, whether it’s better processes, best practices, or high-level guidance. We've grown our sales 42% in the last year and that has enabled us to offer better career growth opportunities for our employees.

Craig Johnson

President, Matchstic

Ken quickly came in with an immediate impact on sales, contributing to both our pipeline and top-line revenue. He learned our business and created a process that resulted in a much more predictable pipeline and easier onboarding of new sales reps. In our first year, we had revenue growth of 72% and are on track for an additional 36% increase this year. Ken is a trusted partner, providing phenomenal sales results and valuable business insights.

Stacy Henry

CEO, Big Nerd Ranch

With new SDRs on board, rising targets and steep goals we had to reignite the team with new learnings and tactics. Ken's energetic personality allows him to quickly grab the team's attention and connect with them on an ``I've been in your shoes`` manner that helps him maintain the attention he needs in a likable, identifiable way. It's not a surprise that we are having one of our best years thus far thanks in part to the support of Ken and his tutorage.

Carla Nurse

Director Sales Development, automotiveMastermind

He is very knowledgeable in his field, has high integrity and ensures that he creates great value for his customer. It has truly been a pleasure to work with Ken, and I recommend him without hesitation.

Michael Allpass

Chief Financial Officer

Ken is one of my key business advisers. If we had a board of directors or advisers, Ken would be my first choice. He always provides me with well-thought-out strategic and operational guidance. I've worked with Ken since 2004 and look forward to another 15 years of counsel and friendship.

Mike Mincemoyer

President

Ken managed to grasp quickly the complexities of our offering and contribute immediately to our team selling environment. Ken easily connected with prospects and customers, who were impressed with his ability to see the world through their eyes and understand their challenges. He is a true pro and I hope to work with Ken again soon.

Tom Urie

President

Ken is always prepared, brings great wisdom and experience to the team, and most importantly, he makes those around him better at what they do. He focuses intently on understanding what his clients value, and this approach elevated him to trusted advisor status quickly at Big Nerd Ranch.

Justin Williams

Director of Business Development

Ken’s belief, approach and process made me a believer in myself and led me to be the #1 salesperson in 2 different companies in just 4 years and ultimately in my promotion to Vice President. Don't walk, run to the phone and call Ken.

Randy Stacy

Vice President of Sales, West Creek Financial

Ken has helped me sell more at every company over the last 15 years. I worked for Ken from 2002 -2005 and again from 2015-2017. Much of my personal and professional growth can be attributed to Ken's leadership and coaching. I am a more effective sales manager, communicator, and executive thanks to Ken. His knowledge of how to motivate and train those in the field of sales is second to none.

Brad Randolph

Director of Sales

Ever Wonder Why Companies Outsource B2B Sales Training & Consulting?

It’s because the B2B sales profession is getting more and more difficult.

  • 80% of B2B sales companies will miss their sales forecast by 10% or more according to CFO.com.
  • Almost 50% of sales reps miss quota according to CSO Insights.

And being a sales leader is getting more difficult too.

  • The average VP of Sales Tenure is ONLY 19 months, down from 26 months.
  • The difference between A players and B players keeps getting larger.
The leverage is having a path to improve the effectiveness of your middle of the pack players.

In addition, to the difficulty of the profession you don’t have the time to develop, test, refine and roll-out new training or methodologies.

Ready to reach out and talk?

Our ability to deliver outstanding results for our clients starts with a quick 15-minute phone call.
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Ken Lundin and Associates

Email: [email protected]
Phone: (678) 622-9853
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