Google doesn’t read your content the way humans do. Neither does ChatGPT, Perplexity, or whatever AI tool your buyers are using right now. I’m Ken Lundin, and I’ve spent two decades watching founders pour…
By Ken Lundin, Business Growth Expert I’ve watched hundreds of B2B companies light money on fire in 2024. Most don’t even know they’re doing it. I need to tell you something uncomfortable. Your AI…
I’ve spent 20 years running sales skills gap analysis with teams from 12 to 1,200 reps. Here’s what nobody wants to admit: the performance difference between your best and worst salespeople isn’t close. My…
I’ve spent 20 years watching companies roll out sales competency frameworks. They look impressive in PowerPoint. They die quietly in spreadsheets. Ken Lundin here, and I’m going to tell you something most consultants won’t.…
Here’s what nobody’s telling you: only 12% of URLs cited by ChatGPT, Perplexity, and Google AI Overviews rank in Google’s top 10. And 80% don’t rank in Google’s top 100 at all. I’ve spent…
Schema markup for AI is not a nice-to-have. It’s the difference between AI systems understanding your content and ignoring it entirely. Structured data via comprehensive Schema markup improved GPT-4’s content comprehension performance from 16%…
Your sales team isn’t guessing anymore. Sales performance benchmarking against 2.5 million salespeople reveals exactly where your team stands. The data comes from 33,000+ companies. And the results are brutal. Only 6% of salespeople…